Book IX
Measuring Results; Building Success
Find out how to access basic Pinterest data with ease at www.dummies.com/extras/socialmediamarketingaio.
Contents at a Glance
Planning a Measurement Strategy
Getting Started with Google Analytics
Integrating Google's Social Media Analytics
Chapter 2: Analyzing Content-Sharing Metrics
Measuring the Effectiveness of Content Sharing with Standard Analytics
Evaluating Blog-Specific Metrics
Measuring Your Results from Pinterest
Comparing Hard and Soft Costs versus Income
Chapter 3: Analyzing Twitter Metrics
Tracking Website Referrals with Google Analytics
Using Third-Party Twitter Analytics Applications
Tracking Account Activity with the Notifications Tab
Using the Hashtag as a Measurement Mechanism
Calculating the Twitter Follower-to-Following (TFF) Ratio
Chapter 4: Analyzing Facebook Metrics
Monitoring Facebook Interaction with Insights
Exploring the Insights Overview and Detail Pages
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