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Book VI

LinkedIn

Find out about sorting data in the article “Sorting on Multiple Fields in Excel 2013” online at www.dummies.com/extras/socialmediamarketingaio.

Contents at a Glance

Chapter 1: Promoting Yourself With LinkedIn

Exploring the Benefits of Using LinkedIn

Creating an Online Resume's

Understanding Endorsements and Testimonials

Using LinkedIn Messages

Chapter 2: Promoting Your Business with LinkedIn

Exploring the Benefits of a Company Page

Creating a LinkedIn Company Page

Selling and Promoting with LinkedIn Showcase Pages

Chapter 3: Starting a LinkedIn Group

Exploring the Benefits of LinkedIn Groups

Growing a Community with a LinkedIn Group

Growing Your Group

Moderating Your LinkedIn Group

Chapter 4: Using LinkedIn as a Content Platform

Blogging on LinkedIn

Promoting Your LinkedIn Posts on Other Social Channels

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