Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 4: Getting Your Content to the Masses

In This Chapter

• Planning content ahead of time
• Creating content with staying power
• Putting your content plan into play
• Sharing your content online
• Measuring results

Think about content marketing like the old tree-falling-in-the-forest joke. If you put your content online and no one sees it, does it really matter that you took the time to create it? Why put all that time into writing or putting together an awesome video, just to let it languish?

Taking the time to put an editorial calendar into place, as well as a plan for sharing your content, can help to get as many eyes on that content as possible.

Content promotion is equally as important as content creation. Without promotion, no one will know about your blog posts, videos, and other content.

In this chapter, we talk about how to get your content seen. Some of the methods we discuss may not be visible to the public (that is, happening in the background) and may not seem as if they're important, but they really do make a difference.

Creating an Editorial Calendar to Keep Content Flowing

You might wonder what an editorial calendar has to do with getting people to view your content. The more organized you are, the better your strategy and your content will come together. An editorial calendar keeps your content team on track and ensures that fresh content is flowing on a regular basis, ...