Book II
Cypersocial Tools
Find out more about keyword metatags in the article “How to Keep Up with Keyword Metatags” at www.dummies.com/extras/socialmediamarketingaio.
Chapter 1: Discovering Helpful Tech Tools
Keeping Track of the Social Media Scene
Saving Time with Content-Distribution Tools
Notifying Search Engines about Updates
Using E-Commerce Tools for Social Sites
Keeping Your Ear to the Social Ground
Measuring the Buzz by Type of Service
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media
Making the Statistical Case for SEO
Thinking Tactically and Practically
Focusing on the Top Search Engines
Knowing the Importance of Search Phrases
Optimizing Your Site and Content for Search Engines
Building Effective Inbound Links
Optimizing Social Media for Search Engines
Gaining Visibility in Real-Time Search
Gaining Traction on Google with Social Media
Monitoring Your Search Engine Ranking
Chapter 3: Using Social Bookmarks, News, and Share Buttons
Bookmarking Your Way to Traffic
Benefiting from Social Bookmarks and News Services
Researching a Social Bookmark and Social News Campaign
Submitting to Bookmarking Services
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