Chapter 11. Week 4: Social Content: Reviews, Ratings, and Recommendations
This chapter, building on Chapter 10, "Social Content: Multimedia," continues to work through the social media content channels. In this chapter I'll focus on ratings, reviews, and recommendations. These too are social content, just as much as blog posts, photos, and videos are. Like other forms of social content, they are a created by people based on an experience, and they are intended to be shared.
Ratings, reviews, and recommendations are an extremely important form of social media applied directly to commerce. Think back to Chapter 7, "Influence and Measurement." The Net Promoter score and recommendations form the basis for a quantitative approach to social media. That's ...
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