Social media is a constantly evolving environment. As this book is being written, the platforms we’re covering are actively changing—adapting to new behavioral triggers, trends, and technologies. Aspect ratios will change. Optimal posting cadence will evolve. New best practices for hashtags will emerge. But at their core, what remains the same is that these platforms are social in nature, making them by and for people.
Actual human beings are on the other side of every single post, tweet, or video. These people have wants and needs, dreams and ambitions, stresses and fears. And in some way, those primal drivers are what motivate our own fingers to tap into Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, or any virtual ...
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