1. Feed—A feed on social media is a generic term for the stream of content you see from other users. On most social networks, the feed functions as a homepage and is the most common way to see people’s posts and engage with them.
2. Follower—A follower is a user on social media who has subscribed to see your posts in their feed. Both personal and business accounts can have followers. Your number of followers, or follower count, is a key metric for seeing how your audience on social media is growing or shrinking over time.
3. Engagement rate—A social media metric that tells you how much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post divided by the number of people who saw ...
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