If this chapter seems familiar to you, it is because you may have already read a variation of it in Chapter 11 of “Pay Attention!,” also written by us. This is not déjà vu! We know that this information is so central to communications we could not have you miss it, which is why we are including it in this book.
There are times in your business when you won’t want attention. This is usually because some sort of crisis has occurred. Keep in mind that if you have been cultivating your social media outreach to connect with people, responding to people in difficult times is another important aspect of your social media presence. Your social media team needs a plan for how and when to use social media to speak to unhappy ...
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