We’re sure you have been at a party at some point where you got stuck in the corner talking to somebody, and by “talking,” we mean listening while someone rattled on and on without taking a breath while you politely nodded. No matter how hard you tried to get out of the conversation, you couldn’t escape. That’s what most businesses are doing on their social media channels today. We’re just talking and talking, and it doesn’t seem to matter whether anyone listens, responds, or even cares what we have to say. Our audiences may just be politely nodding in the corner. Why does this happen? Because many businesses have not put in the effort to understand what people really want to hear. That’s where listening comes ...
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