Your business interacts with a lot of people every day. The people who are currently connected and interacting with you are the most important group that matters to the success of your business. But how many of them are engaged in your social media presence? Probably not many. This is one of the biggest mistakes organizations make. They focus on getting new followers instead of starting with those who are already part of their communities. We will discuss attracting new people in more detail later, but the best thing to do is start by paying attention to people who already have a vested interest in your business.
Your employees should be your biggest fans. If they are not, you may have bigger issues to address ...
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