The Six Audiences to Consider and How to Prioritize Them
Too often, business leaders tell us that anyone can be their customer. While technically true for some, that approach to marketing is doomed to fail. Marketing to everyone means marketing to no one. There are very few situations in the history of humankind where a product or service can solve a problem every single human has. The COVID-19 pandemic in 2020 could be one example, and companies that developed effective vaccines benefited. Even in this case, though, with something as theoretically universal as a vaccine for a deadly disease, we’ve seen controversy over getting the shot. If people self-select out of being the “target customer” for a solution to a highly contagious virus, ...
Get Social Media Is About People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
