A Human-Centered Approach to Business Communication
Reframing our understanding of social media is essential to begin rebuilding a stronger, human-focused strategy. It is easy to get swept up in the latest tools and trackers, especially when you are adjusting to a platform’s new algorithm. Recapturing genuine connections starts with identifying the people we encounter every day, both in real life and on the Web.
Think about your personal network, made up of all the people you have encountered in life. You’ll identify some as advocates who stand in your corner and make sure you have what you need. These people feel what you are feeling. They proactively help you create connections, support your projects, and do absolutely whatever they ...
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