About the Authors

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, the founder of Social Media Day, Inc., which hosts an annual conference and provides programming for digital communications professionals on the East Coast, and the creator of the “My Mom Is…” book series. She has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and e-mail marketing efforts are critical for growing businesses looking to accomplish their business goals.

Cass brings a wide variety of experiences to the communications strategies she develops for the firm’s clients. With a background in international politics, economics, and philosophy, communications has become her passion ...

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