Social Media Communication

Social Media Communication

by Bu Zhong
Released August 2021
Publisher(s): Wiley-Blackwell
ISBN: 9781119041610

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Book description

Examines the social media mechanism and how it is transforming communication in an increasingly networked society

Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology.

Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook:

  • Helps readers make the best use of social media tools in communication and business practices
  • Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies
  • Identifies a variety of trends involving social media usage, including the app economy and patient care
  • Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change
  • Presents 14 imperative social media topics, each with the power to change the ways you see and use social media

Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Table of contents

  1. Cover
  2. Title page
  3. Copyright
  4. Preface
  5. Part I: Theoretical Foundation of Social Media Use
    1. Chapter 1: Why Study Social Media?
      1. Overview
      2. The Power of Social Media
      3. Social Media in a Time of Distrust
      4. The “Us vs. Them” Mentality
      5. Digitization and Digitalization
      6. Adoption Models of Media Technologies
      7. Theory Highlight: Construal Level Theory
      8. Summary
      9. Looking Ahead
      10. Discussion
      11. References
    2. Chapter 2: Media Technology and Human Civilization
      1. Overview
      2. Definition of Social Media
      3. Definition of Technology
      4. Four Eras of Human Civilization
      5. Theory Highlight: Technology Determinism
      6. Summary
      7. Looking Ahead
      8. Discussion
      9. References
    3. Chapter 3: Social Media and Computer-Mediated Communication
      1. Overview
      2. Social Change
      3. Computer-Mediated Communication
      4. Verbal and Nonverbal Cues
      5. Interpersonal Communication
      6. Uncertainty Reduction Theory
      7. Social Information Processing Theory
      8. ICT and Communication
      9. Popularity of Social Media
      10. Group Communication
      11. Information Seeking
      12. Theory Highlight: Uses and Gratifications Theory
      13. Summary
      14. Looking Ahead
      15. Discussion
      16. References
    4. Chapter 4: Social Media, Judgment, and Decision Making
      1. Overview
      2. Media Technology and Brain Activity
      3. Judgment and Decision-Making Research
      4. Selective Exposure
      5. JDM and Social Endorsement
      6. The Power of Social Context
      7. Social Media for Patient Support
      8. Theory Highlight: Cognitive Dissonance Theory
      9. Summary
      10. Looking Ahead
      11. Discussion
      12. References
    5. Chapter 5: Social Media and Behavior
      1. Overview
      2. Social Media and News Consumption
      3. Social Media and Health Behavior
      4. The Culture of Sharing
      5. Knowledge Collaboration
      6. Theory Highlight: Social Cognitive Theory
      7. Summary
      8. Looking Ahead
      9. Discussion
      10. References
    6. Chapter 6: Social Media and Privacy Concern
      1. Overview
      2. Internet Privacy Concern
      3. Scholarly Perspectives Toward IPC
      4. Four Epochs
      5. Social Media Surveillance
      6. Generation Gap in IPC
      7. Privacy Concern at the Workplace
      8. Privacy Risks and Coping Strategies
      9. Theory Highlight: Need for Cognition
      10. Summary
      11. Looking Ahead
      12. Discussion
      13. References
    7. Chapter 7: Social Media and Culture
      1. Overview
      2. Cultural Diversity
      3. Five Dimensions of Cultural Differences
      4. Cultural Evolution
      5. Cultural Influence on Social Media Usage
      6. Cultural Differences in Social Media Activities
      7. Theory Highlight: Cultivation Theory
      8. Summary
      9. Looking Ahead
      10. Discussion
      11. References
    8. Chapter 8: Problematic Use of Social Media
      1. Overview
      2. Warm Feelings in Social Media Use
      3. Mechanism of PUSM
      4. Reward System and Self-Control
      5. FOMO and Phubbing
      6. Cyber Troops and Social Media Manipulation
      7. Relief of PUSM
      8. Theory Highlight: Third-Person Effect
      9. Summary
      10. Looking Ahead
      11. Discussion
      12. References
  6. Part II: Social Media for Social Change
    1. Chapter 9: Business Use of Social Media
      1. Overview
      2. Business Adoption of ICT
      3. Business Use of Social Media and Benefits
      4. Virtual Customer Environment
      5. Work Performance
      6. Social Capital
      7. Information Benefits in Social Networks
      8. Government Use of Social Media
      9. Theory Highlight: Social Network Theory
      10. Summary
      11. Looking Ahead
      12. Discussion
      13. References
    2. Chapter 10: Social Media Reshape the News Industry
      1. Overview
      2. News Consumption Habit Change
      3. The Power of News Media
      4. News Decision Making
      5. The Power of Facebook Algorithms
      6. Fake News and Misinformation
      7. Declining Trust in News Media
      8. News Media and Social Media Giants
      9. Theory Highlight: Agenda-Setting Theory
      10. Summary
      11. Looking Ahead
      12. Discussion
      13. References
    3. Chapter 11: Social Media and Healthcare
      1. Overview
      2. Health Information on Social Media
      3. Patients’ Use of Social Media
      4. Health Professionals’ Use of Social Media
      5. Values of Social Media Support Groups
      6. Health Information Support
      7. Trust in Doctors
      8. Theory Highlights: Health Belief Model and Crisis and Emergency Risk Communication Model
      9. Summary
      10. Looking Ahead
      11. Discussion
      12. References
    4. Chapter 12: The App Economy and Artificial Intelligence
      1. Overview
      2. 1. The App Economy
        1. Apps Promote Business
        2. The App Intelligence
        3. App Store Optimization
        4. Trends of App Development
        5. Trends of Mobile Commerce Apps
      3. Discussion
      4. References
      5. Overview
      6. 2. Artificial Intelligence
        1. AI Helps Social Media Penetration
        2. AI-Powered Business Solutions
        3. The Algorithm Experience
        4. Social Media and AI
        5. AI Empowers Marketers
      7. Theory Highlight: Knowledge Gap Hypothesis
      8. Summary
      9. Looking Ahead
      10. Discussion
      11. References
    5. Chapter 13: Social Media and Social Movement
      1. Overview
      2. Social Media Speed Up Social Movements
      3. New Path to Social Power
      4. Mobilization and Coalition Building
      5. Networked Publics
      6. Social Media and Democracy
      7. Theory Highlight: Diffusion of Innovation Theory
      8. Summary
      9. Looking Ahead
      10. Discussion
      11. References
    6. Chapter 14: The Future of Social Media
      1. Overview
      2. Young and Old Fish
      3. Two Premises
      4. The Model of Two-Stage Development
      5. Digital Skills at the Workplace
      6. Ethical Social Media Sites
      7. Fake News on Social Media
      8. Social Connectivity
      9. Summary
      10. Discussion
      11. References
  7. Index
  8. End User License Agreement

Product information

  • Title: Social Media Communication
  • Author(s): Bu Zhong
  • Release date: August 2021
  • Publisher(s): Wiley-Blackwell
  • ISBN: 9781119041610