The Importance of Social Media Branding
In this chapter we are going to explore the importance of social media branding. This is going to cover a range of different topics that just tend to highlight issues and trends. We will start with the new definition of a brand as app in social media. This will then help us to the next stage of understanding: what is a social media community and how is it transforming branding into the social media brand? As part of that transformation I am then going to conclude the discussion by focusing on two important issues; functional vs. emotional branding and the brand as a collective.
In 1980, Alvin Toffler forecast that electronic cottages would dramatically change society, challenging ...
Get Social Media Branding For Small Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
