Smarter Selling: Next generation sales strategies to meet your buyer’s needs – every time

2. How other people really see you

‘It is often tragic to see how blatantly a man bungles his own life and the lives of others yet remains totally incapable of seeing how much the whole tragedy originates in himself, and how he continually feeds it and keeps it going.’

—Carl Jung (1875–1961), Founder of analytical psychology

I Owe U demands honesty, and that honesty begins with developing a deeper understanding of your own behaviours and how those behaviours affect buyers. This chapter focuses on developing that understanding.

Arc Inc – part 1 Richard and Emily had recently been engaging their customers in more business discussions and were being less ‘pushy’ in their selling, despite the increased sales targets. They had certainly seen an ...