CHAPTER 1
Amplify Your Strengths

Wind extinguishes a candle and energizes fire.

—Nassim Taleb

Burgeoning digital technologies coupled with the Covid-19 pandemic have drastically reshaped our eating habits. At the start of the twenty-first century, options for restaurant food delivery were largely restricted to staple choices like pizza and Chinese food. However, the rise of digital food-delivery platforms such as DoorDash, Grubhub, and Uber Eats has broadened our restaurant choices and offered a convenient method for ordering food. These platforms, offering enticing promotions and subsidies to consumers, surged in popularity as restaurants were forced to shutter during Covid-19 lockdowns.

Yet, the fierce competition and the increasing popularity ...

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