Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

TECHNOLOGY OPTIONS

Here are some of the many technology options available to you:

LinkedIn. This is the world’s largest professional networking site, with more than 150 million professionals around the world. Members include executives from every Fortune 500 company, and so the odds are high that the executive prospect you are targeting is listed on LinkedIn. If she is, sending a request to connect is an effective way to get her attention.

Then you’ll weave that connection into your overall approach.

Fax/PC fax. Just because these are somewhat older technologies, don’t discount them in your sales prospecting. Some professions, such as attorneys, still use faxing heavily. As a way to get your target’s attention, a well-timed fax may do the trick. ...