Smart Data Pricing

Smart Data Pricing

by Soumya Sen, Carlee Joe-Wong, Sangtae Ha, Mung Chiang
Released September 2014
Publisher(s): Wiley
ISBN: 9781118611661

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Book description

A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies

Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies.

Smart Data Pricing:

• Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content.

• Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem.

• Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience.

• Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives.

• Combines academic and industry expertise from multiple disciplines and business organizations.

The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Table of contents

  1. Cover
    1. Series
  2. Title Page
    1. Copyright
  3. Foreword
  4. Preface
    1. Acknowledgments
  5. Contributors
  6. I: Smart Data Pricing in Today's Ecosystem
    1. Chapter 1: Will Smart Pricing Finally Take Off?
      1. 1.1 Introduction
      2. 1.2 Telecom Mistakes
      3. 1.3 Voice and Other Missed Opportunities in Telecom
      4. 1.4 The Telecom Industry and Innovation
      5. 1.5 The Large Telecommunications Revenues
      6. 1.6 The High Potential for Profits in Telecommunications
      7. 1.7 Telco (R)evolutions
      8. 1.8 Capital Intensity
      9. 1.9 Mysteries of Investment, Costs, Profits, and Prices
      10. 1.10 A Historical Vignette: Bridger Mitchell and Flat Rates
      11. 1.11 Another Historical Vignette: Flat Rates for Data
      12. 1.12 Directions for Smart Pricing Research and Deployment
      13. 1.13 Growth in Demand
      14. 1.14 Technology Trends
      15. 1.15 Conclusions
      16. Acknowledgments
      17. References
    2. Chapter 2: Customer Price Sensitivity to Broadband Service Speed: What are the Implications for Public Policy?
      1. 2.1 Introduction
      2. 2.2 Model
      3. 2.3 Data
      4. 2.4 Variable Descriptions
      5. 2.5 Results
      6. 2.6 Conclusions
      7. References
    3. Chapter 3: Network Neutrality with Content Caching and Its Effect on Access Pricing*
      1. 3.1 Introduction
      2. 3.2 Background
      3. 3.3 Two Different Eyeball ISPs
      4. 3.4 Three Different Congestion Points Per ISP, Fixed Caching Factors
      5. 3.5 One Congestion Point Per ISP, Fixed Caching Factors
      6. 3.6 Three Different Congestion Points Per ISP, Fixed Caching Factors, Multiple Providers of One of the Types
      7. 3.7 Numerical Experiments
      8. 3.8 Future Work
      9. References
  7. II: Technologies for Smart Data Pricing
    1. Chapter 4: Pricing under Demand Flexibility and Predictability
      1. 4.1 Introduction
      2. 4.2 Pricing Under Demand Flexibilities
      3. 4.3 Pricing Under Predictable Demand
      4. References
    2. Chapter 5: Dual Pricing Algorithms by Wireless Network Duality for Utility Maximization
      1. 5.1 Introduction
      2. 5.2 Utility Maximization
      3. 5.3 The Wireless Network Duality
      4. 5.4 Numerical Examples
      5. 5.5 Conclusion
      6. References
    3. Chapter 6: Human Factors in Smart Data Pricing
      1. 6.1 Introduction
      2. 6.2 Methodology
      3. 6.3 Hci Lessons From the Energy Market
      4. 6.4 User Psychology in Home Networks
      5. 6.5 User Psychology in Bandwidth Pricing
      6. 6.6 Day-Ahead Dynamic TDP
      7. 6.7 Perspectives of Internet Ecosystem Stakeholders
      8. 6.8 Lessons From Day-Ahead Dynamic TDP Field Trials
      9. 6.9 Discussions And Conclusions
      10. Acknowledgments
      11. References
  8. III: Usage-Based Pricing
    1. Chapter 7: Quantifying the Costs of Customers for Usage-Based Pricing
      1. 7.1 Introduction
      2. 7.2 The Cost of a Customer in a Network
      3. 7.3 Discrepancy, The Metric of Comparing Different Cost-Sharing Policies
      4. 7.4 How Do We Compute the Costs of the Customers?
      5. 7.5 Where Do We Meter the Traffic?
      6. 7.6 What is the Impact of the Diverse Costs of the Devices?
      7. 7.7 Who is Liable for the Incurred Costs?
      8. 7.8 Related Work
      9. 7.9 Conclusions
      10. References
    2. Chapter 8: Usage-Based Pricing Differentiation for Communication Networks: Incomplete Information and Limited Pricing Choices*
      1. 8.1 Introduction
      2. 8.2 System Model
      3. 8.3 Complete Price Differentiation Under Complete Information
      4. 8.4 Single Pricing Scheme
      5. 8.5 Partial Price Differentiation Under Complete Information
      6. 8.6 Price Differentiation Under Incomplete Information
      7. 8.7 Connections With the Classical Price Differentiation Taxonomy
      8. 8.8 Numerical Results
      9. 8.9 Conclusion
      10. Appendix 8.A
      11. 8.A.1 Complete Price Differentiation Under Complete Information With General Utility Functions
      12. 8.A.2 Proof of Proposition 8.1
      13. 8.A.3 Proof of Lemma 8.2
      14. 8.A.4 Proof of Theorem 8.4
      15. 8.A.5 Proof of Theorem 8.6
      16. References
    3. Chapter 9: Telecommunication Pricing: Smart Versus Dumb Pipes*
      1. 9.1 Introduction
      2. 9.2 Uniform Ordering
      3. 9.3 Nonuniform Ordering
      4. 9.4 Conclusion
      5. References
  9. IV: Content-Based Pricing
    1. Chapter 10: Economic Models of Sponsored Content in Wireless Networks with Uncertain Demand
      1. 10.1 Introduction
      2. 10.2 Analyzing Sponsored Content When EUs Pay Per Byte
      3. 10.3 Analyzing Sponsored Content in the Case of EU Quotas
      4. 10.4 Summary
      5. References
    2. Chapter 11: CDN Pricing and Investment Strategies under Competition
      1. 11.1 Introduction
      2. 11.2 Related Works
      3. 11.3 Background
      4. 11.4 Content Producers’ CDN Selection Problem
      5. 11.5 CDN Pricing Game Under Competition
      6. 11.6 CDN Competition Under Market Structure Change
      7. 11.7 Conclusion
      8. Acknowledgments
      9. References
    3. Chapter 12: Smart Pricing and Market Formation in Hybrid Networks
      1. 12.1 Spectrum Shortage
      2. 12.2 Peer-To-Peer Networking
      3. 12.3 Commercial Viability
      4. 12.4 Self-Balancing Supply/Demand
      5. 12.5 Hybrid Network Model Overview
      6. 12.6 Incentive Modeling
      7. 12.7 Flow Model
      8. 12.8 Prioritization Model
      9. 12.9 Conclusion
      10. References
    4. Chapter 13: To Tax or To Subsidize: The Economics of User-Generated Content Platforms
      1. 13.1 Introduction
      2. 13.2 Model
      3. 13.3 Profit Maximization on User-Generated Content Platforms
      4. 13.4 Extension to Heterogeneous Production Costs
      5. 13.5 Conclusion
      6. References
  10. V: Managing Content Delivery
    1. Chapter 14: Spare Capacity Monetization by Opportunistic Content Scheduling
      1. 14.1 Summary
      2. 14.2 Background
      3. 14.3 The Plutus Approach
      4. 14.4 Architecture and Design
      5. 14.5 Performance Evaluation
      6. 14.6 Conclusions and Future Work
      7. Acknowledgments
      8. References
    2. Chapter 15: Asynchronous Content Delivery and Pricing in Cellular Data Networks
      1. 15.1 Introduction
      2. 15.2 User Survey
      3. 15.3 Time-Shifting Traffic
      4. 15.4 Pricing to Enable Delivery-Shifting
      5. 15.5 Simulation Results
      6. 15.6 Conclusion
      7. References
    3. Chapter 16: Mechanisms for Quota Aware Video Adaptation
      1. 16.1 Introduction
      2. 16.2 Related Work
      3. 16.3 A Potential Solution: QAVA
      4. 16.4 QAVA System Design
      5. 16.5 Stream Selection
      6. 16.6 User and Video Profilers
      7. 16.7 Performance Evaluation
      8. 16.8 Conclusions
      9. References
    4. Chapter 17: The Role of Multicast in Congestion Alleviation
      1. 17.1 Congestion in Cellular Networks
      2. 17.2 Video, The Application
      3. 17.3 Why is Unicast not Ideal for all Video?
      4. 17.4 Why is Multicast Better for Video in Some Circumstances?
      5. 17.5 Broadcast, Multicast, and Unicast Architectures for the Delivery of Video
      6. 17.6 Future Potential Architectures Mixing Broadcast, Multicast and Unicast
      7. 17.7 Conclusions
      8. References
  11. VI: Pricing in the Cloud
    1. Chapter 18: Smart Pricing of Cloud Resources
      1. 18.1 Data Center VM Instance Pricing
      2. 18.2 Data Center SLA-Based Pricing
      3. 18.3 Data Center TIME-DEPENDENT Pricing
      4. 18.4 Conclusion and Future Work
      5. References
    2. Chapter 19: Allocating and Pricing Data Center Resources with Power-Aware Combinatorial Auctions
      1. 19.1 Introduction
      2. 19.2 A Market Model of Data Center Allocation
      3. 19.3 Experimental Results
      4. 19.4 Going Beyond Processing and Power
      5. 19.5 Pricing
      6. 19.6 Conclusions
      7. Acknowledgments
      8. References
    3. Index
    4. Series
  12. End User License Agreement

Product information

  • Title: Smart Data Pricing
  • Author(s): Soumya Sen, Carlee Joe-Wong, Sangtae Ha, Mung Chiang
  • Release date: September 2014
  • Publisher(s): Wiley
  • ISBN: 9781118611661