2
BUSINESS PLANS YOU KNOW AND TRUST
I’ve been rich and I’ve been poor. Believe me, rich is better.
—MAE WEST
Chapter 2 Exercise—Create a Business Plan
We’re just starting out, and already you’re ready to turn the page. You’re thinking, I don’t need a business plan. I know what I’m doing. It’s just me, basically working from notes in my back pocket.
You might just do all right playing it by ear. But why not do great?
Frankly, you’re going to need a business plan if you want to succeed. You will especially need a business plan if you fail (to protect your tax deductions—I’ll explain in a moment). Without a plan, you’re courting failure. There are ...
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