Contents

Figures

Tables

Preface

Part I The nature of the small firm

 1 Game changer

Understanding the different tribes

A different perspective

 2 Small firms in the economy (and solar system)

The global picture

The Australian context

The small business solar system

Conclusion: getting back to earth

 3 The nature of the small firm

Defining the small firm

What motivates small business ownership?

Stages in the business lifecycle

Conclusion

 4 Finding the five tribes

Finding the tribes: method

Unpacking the factors: small business overall

Unpacking the sub-factors

Segmentation of small business

Introducing part II: case interviews

Conclusion

Part II The five tribes

 5 Seekers

Introducing the Seekers

The Seekers: David and Harry

Access to finance ...

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