As team members participating in the experiment began sharing more—and listening to their colleagues share more—they began to care more about each other, both as teammates at work but also as people who had personal lives outside of work—just as they did. Numerous stories emerged about how embracing the rules of engagement was inspiring people to help each other meet their personal needs. For example, one associate revealed to his colleagues that his girlfriend, who lived in Japan, was scheduled to be in town—on what happened to be the very last Friday of the case. Everyone was well aware how important that Friday was likely to be: their final chance to put finishing touches on their recommendations to the client. When ...
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