Chapter 4
Putting Your Plans Together
IN THIS CHAPTER
Letting the ideas flow
Diagramming your value chain
Sizing up your risks
Identifying your best-case and worst-case scenarios
Pulling it all together into your business plan
You’re pretty sure now what you want to do for your side hustle, and you’ve made sure that your personality is a good match for your aspirations. So far, though, you’re still side hustling at 30,000 feet — in other words, your side hustle is still more concept than action. But now it’s time for the rubber to hit the road!
Before you start building a website, or signing up for a gig-economy job, or designing your social media ads that you’ll use to catch people’s attention, you need to get your side hustle ducks in a row.
Ready? Let’s go!
Starting with Free-form Brainstorming
If you’re not a fan of rigid, structured planning, I have good news and bad news for you and your side hustle. First, the bad news: Eventually, you’ll have to fit your plans into a structured ...
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