Chapter 4

Putting Your Plans Together

IN THIS CHAPTER

Bullet Letting the ideas flow

Bullet Diagramming your value chain

Bullet Sizing up your risks

Bullet Identifying your best-case and worst-case scenarios

Bullet Pulling it all together into your business plan

You’re pretty sure now what you want to do for your side hustle, and you’ve made sure that your personality is a good match for your aspirations. So far, though, you’re still side hustling at 30,000 feet — in other words, your side hustle is still more concept than action. But now it’s time for the rubber to hit the road!

Before you start building a website, or signing up for a gig-economy job, or designing your social media ads that you’ll use to catch people’s attention, you need to get your side hustle ducks in a row.

Ready? Let’s go!

Starting with Free-form Brainstorming

If you’re not a fan of rigid, structured planning, I have good news and bad news for you and your side hustle. First, the bad news: Eventually, you’ll have to fit your plans into a structured ...

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