Shopify For Dummies

Chapter 16

Advertising and Promoting Your Online Store

IN THIS CHAPTER

Using Facebook to reach new customers

Finding out about search engine marketing with Google

Optimizing the hit rate of your online store

Marketing by email through Shopify

Marketing and advertising play an important role in ecommerce, and it’s useful to diversify your marketing rather than tie yourself to only one channel.

Chapter 15 introduced you to marketing strategy and how you can start using digital marketing to promote your online store. In this chapter, I look at some of the marketing and advertising channels and strategies that play nicely with Shopify — namely Facebook, Google Ads, search engine optimization (SEO) and email marketing.

I show you how to set up Facebook marketing and place Google Ads through your Shopify store so you can target new and existing customers. I also look at how you can ensure your online store appears on page one of Google’s search results for certain keywords, using both a paid Google Ads strategy, and through using a more organic, non-paid approach, via SEO.

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