About the Author
Paul Waddy is a passionate online retailer who has built, bought and advised online retail businesses across the world. Paul’s primary focus is to help people improve their lives using the vehicle of ecommerce, with the help of the Shopify platform.
Paul was born in Sydney, Australia, and attended school at Redfield College. After leaving school, Paul worked in various jobs, before starting a men’s footwear business in 2007, which he owned for ten years. He derived most of its sales via online channels, which started Paul’s love affair with all things relating to selling online.
After rounding out his practical experience by completing an MBA, Paul moved into ecommerce advisory work (through his business, Paul Waddy Advisory), and he now advises many online retailers, including several he has invested in. Paul is also the co-founder of Ecom Nation, a digital marketing agency created to build and scale online businesses; the founder of learnecommerce.com.au, a resource for people to learn ecommerce through an online course Paul has created; and the co-founder of the Tippy toothbrush, a sustainable toothbrush aimed at reducing landfill.
Paul lives in Sydney with his wife and three daughters, and his dog. Feel free to get in touch with Paul at paulwaddy.com, or follow him on LinkedIn for free ecommerce insights.
Dedication
For my mum, Caroline, and my grandparents, Paul and Rosheen — thank you for everything.
Acknowledgements
Far more goes into writing a book ...
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