Shopify For Dummies

Shopify For Dummies

by Paul Waddy
Released September 2022
Publisher(s): For Dummies
ISBN: 9780730394457

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Book description

Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet

As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There’s no question you can make it work for you. But how can you get started?

In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

The book will help you:

  • Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
  • Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
  • Discover how to make the most of Shopify’s countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
  • Set shipping prices and rules, and create shipping accounts with Australia Post


Perfect for anyone who’s ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Where to Go from Here
  5. Part 1: Getting Started with Shopify
    1. Chapter 1: Introducing the Ecommerce Essentials
      1. Explaining Ecommerce
      2. Introducing Shopify
      3. Planning for Ecommerce Success
      4. Getting Creative: Setting Up Your Shopify Store
      5. Making Friends with Your Customers
      6. Taking Care of Business: Managing Stock Levels and Delivering Orders
      7. Growing Your Business through Marketing
      8. Going Live!
    2. Chapter 2: Finding Your Way Around Shopify
      1. Choosing a Shopify Plan
      2. Shopify’s Support Services
      3. Deciding on Your Domain Name
      4. Where Am I? Signing Up with Shopify
      5. Navigating the Shopify Admin Panel
      6. Using Shopify to Sell In-store and Digital Products
    3. Chapter 3: Sourcing Products and Identifying Sales Channels
      1. Sourcing the Right Products to Sell
      2. Introducing Online Sales Channels
      3. All about Dropshipping
      4. Selling on Online Marketplaces
  6. Part 2: Preparing Your Store for Launch
    1. Chapter 4: Designing Your Shopify Store
      1. Coding, Web Developers and Shopify
      2. Finding Your Way: Website Architecture
      3. Team with the Theme: Exploring Shopify Themes
      4. Designing Your Shop Window: The Homepage
      5. Adding Menus and Pages
    2. Chapter 5: Filling Your Virtual Shelves: Creating Products and Collections
      1. Nuts and Bolts: Adding Products to Develop Your Collections
      2. Merchandising Your Collections
      3. Activating Products in Your Store
    3. Chapter 6: Setting Up Shipping and Receiving Payments
      1. One Size Does Not Fit All: Exploring Shipping Options
      2. Getting Started with Shipping in Shopify
      3. Tax Time: Setting Up Tax Rates
      4. The Fun Part: Getting Paid
      5. Fraud prevention
  7. Part 3: Curating the Customer Experience: The Customer Is Always Right
    1. Chapter 7: What’s the Difference? Customer Service and Customer Experience
      1. Customer Service 101: Communicating with Customers
      2. Using Customer Service Metrics
      3. Maximizing Customer Experience
      4. Checking Customer Satisfaction
    2. Chapter 8: Reviews, Customer Loyalty and User-Generated Content
      1. Why Reviews Matter
      2. Why Loyalty Matters
      3. Utilizing User-Generated Content
      4. Customer Reports: Loyal and At-risk Customers
    3. Chapter 9: Understanding the User Experience
      1. Understanding the Basics of a Good User Experience
      2. Improving Your User Experience
      3. Implementing AB Testing
    4. Chapter 10: Getting Personal: Personalizing Your Website
      1. Creating a Personalized Shopping Experience
      2. Tailoring Your Store to Suit Your Customers
      3. The Gift of Giving: Creating and Fulfilling Gift Cards
      4. Giving Little Unexpected Extras
  8. Part 4: Taking Stock of the Situation: Inventory, Logistics and Orders
    1. Chapter 11: Stocked Up: Buying, Receiving and Managing Inventory
      1. Defining Inventory Management
      2. Starting from Scratch: Your First Purchase Order
      3. Storing Your Inventory
      4. Putting Your Stock to Work: Listing Inventory Across Sales Channels
      5. Catch Me If You Can! Tracking Stock Movement
      6. Using Inventory Reports
    2. Chapter 12: So, You’ve Received an Order — Now What?
      1. Receiving and Confirming Orders
      2. The Three Stages of an Online Order
      3. Creating Draft Orders for Customers
      4. Managing Orders
      5. Checking an Order for Fraud
    3. Chapter 13: From Here to There: Fulfilling Your Orders
      1. Fulfill Your Own Orders
      2. Using a Fulfillment Service
      3. Printing Shipping Labels and Customs Forms
      4. Using Local Pickup
  9. Part 5: Attracting Attention: Sales and Marketing
    1. Chapter 14: Pricing, Discounts and Promotions: Creating Eye-Catching Offers
      1. Pricing Your Products
      2. Preparing to Run Sales and Promotions
      3. Setting Sale Prices for Products: The ‘Compare At’ Price
      4. Delivering Discounts
      5. Discounting Shortcuts
    2. Chapter 15: Getting Discovered: Finding New Customers
      1. Introducing Digital Marketing
      2. Building a Marketing Plan
      3. Implementing Marketing Campaigns and Automations
    3. Chapter 16: Advertising and Promoting Your Online Store
      1. Getting Started with Facebook Marketing
      2. Trying Search Engine Marketing with Google Ads
      3. Making the Most of Search Engine Optimization
      4. Experimenting with Email Marketing
    4. Chapter 17: Getting Social: Using Social Media to Grow Your Business
      1. All About Socials: The Rise and Rise of Social Media in Ecommerce
      2. Meeting the Social Media Marketing Channels
      3. Linking Your Social Media Profiles
      4. Tapping In to Influencer Marketing
  10. Part 6: The Part of Tens
    1. Chapter 18: Ten Helpful Apps for Your Shopify Store
      1. Gorgias: Customer Service
      2. Okendo: Product Reviews
      3. Klaviyo: Email Marketing
      4. Glew: Data and Business Intelligence
      5. Oberlo: Dropshipping
      6. PushOwl: Web Push Notifications
      7. Back in Stock: Customer Alerts
      8. Foursixty: Shoppable Instagram and User-Generated Content
      9. ReferralCandy: Referrals
      10. Plug in SEO: Search Engine Optimization
    2. Chapter 19: Ten Ways to Improve the Customer and User Experience
      1. Check Your Page Load Speed
      2. Optimize Your Site for Mobile
      3. Fix Broken Links
      4. Include a Search Function
      5. Use AB Testing as Your Business Grows
      6. Give Little Unexpected Extras
      7. Offer a Personalized Experience
      8. Create Surveys to Help You Understand Your Customers
      9. Get to Know How Your Customers Behave
      10. Use Logistics as a Point of Difference
    3. Chapter 20: Ten Ways to Prepare to Go Live
      1. Pop Quiz: Are You Sure You’re Ready?
      2. The Price Must Be Right!
      3. Manage Your Expectations
      4. You Can’t Be All Things to All People
      5. There’s an App for That!
      6. Believe the Hype (Phase)
      7. Not Too Heavy, Not Too Light: Getting Ordering Just Right
      8. Shopify Reports to Watch
      9. Last-Minute Checks Before You Go Live
      10. Ready, Set, Go: Time to Go Live!
  11. Index
  12. About the Author
  13. Connect with Dummies
  14. End User License Agreement

Product information

  • Title: Shopify For Dummies
  • Author(s): Paul Waddy
  • Release date: September 2022
  • Publisher(s): For Dummies
  • ISBN: 9780730394457