Shoot to Sell

Introduction

I used to have a “real job.” I was head of a university media production department. Like many people, I got up early, dressed for work, put in my time, came home, and did it again the next day. And the next … for 22 years. In that job I had a lot of friends, made good money, won a bunch of national awards, and supported my family. I enjoyed the work and the steady paycheck, but I longed to be my own boss. For some reason, I always felt that my life was not really mine. As it turned out, neither was that job.

My wife Kim was also good at her job, but she was unhappy. She had to get up so early to commute 45 minutes to be at work at 7:30 a.m., and then process paperwork all day. She used to get so blue on Sunday nights that just thinking ...