Book description
Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.
Table of contents
- Cover
- Title
- Copyright
- Contents
- Disclaimer
- Preface
- Acknowledgments
- A Few Housekeeping Notes before We Start
-
Part I Video Publishing Business
- Introduction
- 1. Special Interest Videos and the World of Video Publishing
- 2. Types of Special Interest Videos
- 3. Choosing a Successful Topic
- 4. Researching Your Topic
- 5. Finding a Partner
- 6. Budgeting
- 7. Funding Your Project
- Part II Pre-Production
-
Part III Production and Post-Production
- 13. Equipment
- 14. Basic Camera Shots, Lighting, and Audio
- 15. Shooting Your Special Interest Video
- 16. Shooting an Interview
- 17. Shooting a Stage Presentation
- 18. Producing Videos Without a Camera
-
19. Post-Production
- Non-Linear Editing Systems—How They Work
- Assembling Your Assets
- Timeline
- Cuts and Transitions
- Lower Thirds, Graphics, and Titles
- Putting it Together
- Working with PowerPoint Slides
- Color Correcting
- Music—The Final Touch
- Sweeten the Audio
- Keep it Legal
- Preparing for Online Distribution
- DVD Distribution
- DVD Authoring
- Packaging—Give it Shelf Appeal
- Manufacturing Your DVD
- Duplicating DVDs Yourself
-
Part IV Getting It Ready for Sale
- 20. Pricing Your Video
- 21. Fulfillment
- 22. Distributing Your SIV Through Others
- 23. Protecting Yourself from Piracy
- 24. Expanding Your Product Line Fast
- 25. Selling Online Without a Website
- 26. Choosing a Domain Name
- 27. Your Own Hosting Account
- 28. Building Your Own Website
- 29. Membership Programs
- 30. Copywriting
- 31. Shopping Carts and Payment Solutions
-
Part V Marketing
- 32. Introduction to Marketing
- 33. Marketing Plans and Sales Funnels
-
34. Direct Response Marketing
- Common Types of Direct Marketing
- The Importance of Tracking
- Metrics of Direct Marketing
- Direct Mail Marketing is Alive and Well
- How You Can Use Direct Marketing
- The Money is in the List
- Renting Mailing Lists
- Copy is King
- Test, Test, and Test
- Don’t Forget the Offer
- Add a Product Registration
- Keep Learning
- 35. Email Marketing Basics
-
36. Video Marketing Basics
- What Makes Video Marketing so Effective?
- Offline Video Marketing
- Online Video Marketing
- Web Video is Great for SEO
- Web Video is Your Virtual Sales Staff
- Web Video Improves Your Conversion Rates
- Promotional Video Fundamentals
- Examples of What You Can Do with Web Video
- Hosting Your Web Videos
- Be Consistent
- 37. Social Media Marketing
- 38. Other Forms of Marketing
- 39. It’s a Wrap
- Appendix A Sample Work for Hire Agreement
- Appendix B Sample Letter of Agreement
- Appendix C Simple Production Budget Sample
- Appendix D A/V Script Template
- Appendix E Storyboard Templates
- Appendix F Shot List Template
- Appendix G Sample Video Appearance Release Form
- Appendix H Sample Materials Release Form
- Appendix I Sample Location Release Form
- Appendix J Press Release Template
- Resources
- Glossary
- Notes
- Index
Product information
- Title: Shoot to Sell
- Author(s):
- Release date: April 2013
- Publisher(s): Routledge
- ISBN: 9781136071010
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