Singer and songwriter Rihanna tweeted “Listening to ANTI” to her more than 55 million fans. Included with the tweet was a photo of Rihanna wearing Dolce and Gabbana gold jewel-encrusted headphones. The image was retweeted over 175,000 times and received over 284,000 likes. The headphones, which retailed for $9,000, sold out within 24 hours (Wouk 2016). On December 12, 2016, model Hailey Baldwin shared with her 10+ million Instagram followers a photo of her and four famous friends relaxing on a yacht with the message, “work is tough.” The image was part of a promotional campaign for the infamous Fyre Festival—a music festival to be hosted in the Bahamas (Allan and Wood 2020). On the same day, in a collaborative ...
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