Seven Strategy Questions

CHECKLIST

THE SEVEN QUESTIONS (WITH FOLLOW-UP QUESTIONS)

1. Who Is Your Primary Customer?

• Does everyone know what your primary customer values?

• How have you organized to deliver maximum value to your customer?

• Have you minimized resources devoted to your other constituents?

2. How Do Your Core Values Prioritize Shareholders, Employees, and Customers?

• What tough decisions have been guided by your core values?

• Do your core values recognize your business’s responsibility to others?

• Is everyone committed to your core values?

3. What Critical Performance Variables Are You Tracking?

• What is your theory of value creation?

• What could cause ...