Introduction

How to Add Service Value to the Business?

We live in a service economy and society. They permeate the life of the individual and the daily life of society, determine the level of the quality of life and social development, and today constitute the main factor of well-being with a growing trend.

This dimension of services places them in a preeminent position in social interaction and in the economic exchange of society; they contribute two-thirds of the Gross Domestic Product (GDP) of the economic activity of nations, regardless of their level of development. They constitute the largest source of job creation globally and are increasingly consolidating their trend of greater development and social and economic growth.

With this perspective, ...

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