Servitization

Acknowledgments

I want to first express my gratitude to the ISSIP in its promoters and series editor, Jim Spohrer, for providing the opportunity to all service innovation professionals to offer their knowledge and experiences about service through a book. Likewise, I want to thank my lovely wife, Miriam Celina García, who has lived with me and shared the magnificent experience of many years studying, teaching, and practicing service science in business and entrepreneurship environments.

My thanks also go to my colleagues and friends from the Academy and Industry for their review and enriching comments on the draft of this work, respectively: Professor Cesar Augusto Bernal, director of the research group on innovation and strategy at the International ...