Servitization
The servitization construct is generally described and accepted as a strategic model or process of organizational innovation/transformation of co-creation of value for the business/manufacturing company through the identification and development of service opportunities.
The primary purpose of a company or business is to create prosperity through the generation of solutions and benefits where the greatest component of value addition, and offer to its user/consumer, is in the service.
In this context, the adoption of a servitization strategy in the manufacturing company is, firstly, a matter of managerial decision and a contingency factor with a high impact on the business model. Is it a process that involves investigating ...
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