Strengthening the culture of service in the oil industry was the first contact with the servitization construct of Antonio Pérez Márquez when he assumed with his team of consultants-facilitators the design and execution of the corporate Service Management and Marketing Program as an organizational challenge to achieve the vision of “an energy corporation of world reference par excellence.” In his book “Implosión Corporativa” (www.amazon.com), the scope and results of this business initiative are detailed.
The value of service in organizational performance was known by Pérez Márquez from training and practice from his management functions in the areas of human resources, marketing, and corporate communication in the oil sector; ...
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