Differentiation (Marketing)
The unique, original, and novel character to differentiate or distinguish a product or service from those that exist in the market.
Patenting
Action to patent an industrial property.
Personal Service (Voluntary)
The action of freely giving and accepting to satisfy human needs, which results in the common benefit.
Polysemic
Linguistic expression to denote plurality of meanings.
Positioning (Marketing)
The placement of trademarks (distinctive signs) by companies in the marketplace as well as in the collective imaginary (mind) of consumers.
Praxeology
Study of the logical structure of conscious human action (praxis) in an aprioristic way.
Private Service (Exchange)
Provided for profit or remuneration by delegated ...
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