Case 5
*This caselet was written by Ramya Narasimhan, under the direction of S. V. Rama Krishna, ICFAI Center for Management Research. Caselets are intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
ENDNOTE
1. Dibeyendu Ganguly, “Cox & Kings: Down memory lane”, The Economic Times, 15 October, 2004.
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