Notes

Introduction

1. Brynjolfsson and McAfee (October 2012).

2. CIA World Factbook (2012).

3. Maglio and Spohrer (2008).

4. Morgan (March 2009).

5. Normann and Ramirez (July/August 1993).

6. Von Mises (March 2007).

7. Mitra (June 2013).

Chapter 1

1. Ibid.

2. IBM.Com/SmarterPlanet.

3. Irene Ng (2012).

4. Harmon (July 2008).

5. Sanz (2013).

6. Paharia (June 2013).

7. Schultz, Howard and Gordon, Joanne (2011). 

8. Investor.Starbucks.com.

Chapter 2

1. Smith (1776).

2. Von Mises (1949).

3. Bitner (March 2007).

4. http://ibmsmartcamp.com/2013/09/28/ibm-smartcamp-silicon-valley-perspective-from-hult-professor-jeff-saperstein-cloud-and-analytics-will-transform-everything/

5. Hastings and Saperstein (October 2007).

6. Chesbrough (December 2006)

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