Adaptive cultures, 102–103
Advocacy, 56
AI. See Artificial intelligence (AI)
Ansoff’s matrix, market development
collaboration, 82
consultation, 82
diversification, 82
internal strategies, 83
market-based strategies, 83–85
NPD location, 82
profit growth, strategies for, 85–86
risk factors and service application, 81–82
Artificial intelligence (AI), 20
and chat bots, 21
consumer behavior and traits, 21
delivery programs, 21
job replacement, 20
online advertisements, 21
predictions, 20
service tasks, 20
social media users, 20
Boston Consulting Group (BCG), 102
Boundary spanners, 10
Boundary spanning positions, 9
Change driver, 75–77
Commercialization, 90
CRM. See Customer relationship management model (CRM)
Customer
as a business asset, ...
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