Foreword
Helping the reader to design a service with the design thinking approach is the purpose of this book.Service design + design thinking would be a unique and fruitful combination as you will experience with this book.
I expect a wide range of readers as most authors do, however, my main target would be those who are thinking of providing their own services; they are the primary readers. College students who intend to start their service either for private business or for social activities are typical examples of such readers. Business people in various professions are also the target readers as providing service is one of main activities in manufacturing, engineering, education, consulting, and so on.
Design thinkers, design engineers, ...
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