Chapter 1
1. IFM and IBM (2008), p. 1.
2. Maglio and Spohrer (2008), p. 18.
3. Hastings (2012), p. 9.
4. Cabinet Office (2011), p. 14.
5. Baron et al. (2013) provide further details on the development of research into services marketing.
6. Chesbrough and Spohrer (2006).
7. Vargo and Lusch (2004).
8. Vargo and Lusch (2008), p. 6.
9. Martin and Hall (2012), p. 1158.
Chapter 2
1. Lusch and Spohrer (2012), p. 1491.
2. Maglio and Spohrer (2008).
3. Maglio and Spohrer (2008).
4. Maglio and Spohrer (2008), p. 18.
5. The Service Science website: http://servsci.journal.informs.org/
6. Spohrer (2010).
7. Dirks et al. (2010), p. 6.
8. Vargo and Akaka (2009), p. 32.
9. Vargo and Lusch (2006), p. 283.
10. Vargo (2011).
11. Vargo ...
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