A
ad hoc interaction, 42
Affiliation, 25
B
B2B marketing. See Business-to-business marketing
B2C marketing. See Business-to-consumer marketing
Big freezes, 94–96
Bodily health, 24
Bodily integrity, 25
BoP. See Bottom of the pyramid
Bottom of the pyramid (BoP), 21–23
Business responses, 61–62, 67, 76–77
Business-to-business (B2B) marketing, 14
Business-to-consumer (B2C) marketing, 14
C
C2C interactions. See Customer-to-customer interactions
Central capabilities, 24
The Centre for Research on the Epidemiology of Disasters (CRED), 53
Citizen-consumers, 118
Citizen responses, 59–60, 65–66, 73–75, 105–108
Citizens and consumption adequacy, 119
Consumer entities vs. service entities, 17
Consumption adequacy, 7, 21–34
bottom of the pyramid (BoP), ...
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