Chapter 6
Introducing Insureco
To evaluate the business benefits of Serverless over more traditional software architectures, we need a stalking horse comparison to Branch, the Serverless insurance company introduced in the previous chapter. Insureco, a hypothetical insurance company that has undergone a complete digital transformation, serves as that foil. In this chapter, Insureco comes to life with details derived from recent best-practices articles, to set up Chapter 7, “The Clash of Cultures,” as a comparison between Branch and Insureco.
The History of Insureco
Insureco was founded as part of a department store in the 1950s, to take advantage of the low cost of acquiring the store’s existing automotive supply and repair customers for a ...
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