Book description
Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple dimensions, including age, disability, religion, and nationality, can help product teams widen their view of their target market.
Product information
- Title: Serve More Customers With Inclusive Product Design
- Author(s):
- Release date: April 2024
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT65403
You might also like
book
Leading From the Top
Leading from the Top is a journey through 90 years of American presidential history to glean …
article
How Lufthansa Shapes Data-Driven Transformation Leaders
Lufthansa knew it had to do more to become truly data-driven. The airline’s data experts were …
book
Strategy in the Age of Disruption
Seize your place in a new era in commerce and industry In Strategy in The Age …
article
How to Start Smart With a Talent Marketplace
Talent marketplaces can free employees and managers from the constraints of traditional who-you-know networks and help …
