Book description
Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple dimensions, including age, disability, religion, and nationality, can help product teams widen their view of their target market.
Product information
- Title: Serve More Customers With Inclusive Product Design
- Author(s):
- Release date: April 2024
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT65403
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