Chapter 11
Avoiding Things That Search Engines Hate
IN THIS CHAPTER
Understanding content value and thin content
Avoiding problems with images, video, and animation
Creating readable links and navigation
Working with frames and iframes
Working with JavaScript and AJAX
It is possible to look at your website in terms of its search engine friendliness. (Chapter 7 of this book does just that.) It is equally possible, however, to look at the flip side of the coin — the things people often do that hurt their website’s chance of ranking high within the search engines, and in some cases even making their websites invisible to search engines.
This tendency on the part of website owners to shoot themselves in the foot is very common. In fact, as you read through this chapter, you’re quite likely to find things you're doing that are hurting you. Paradoxically, serious problems are especially likely for sites created by mid- to large-size companies using sophisticated web technologies.
Steering ...
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