Chapter 7
Creating Pages That Search Engines Love
In This Chapter
Getting your site read
Understanding the importance of mobile-friendly sites
Knowing what search engines see
Exploring keyword concepts
Creating Web pages
In this chapter, you find out how to create Web pages that search engines really like — pages that can be read and indexed and that put your best foot forward. Before you begin creating pages, I recommend that you read not only this chapter but also Chapter 9 to find out how to avoid things that search engines hate. There are a lot of ways to make a Web site work, and just as many ways to break it, too. Before you get started creating your pages, you should be aware of the problems you may face and what you can do to avoid them.
I’m assuming that you or your Web designer understand HTML and can create Web pages. I focus on the most important search engine–related things ...
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