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The Importance of Theory
Theorizing the semiotics of text and image when they are composited together on-screen is not only or exclusively a concern for title sequences, but is a recurring issue for motion graphics as a whole. That the peculiar dynamics of how past experiences and immanent encounter interact to create meaning is fundamentally unconsidered and untheorized is part of a general refusal of theorization by the design fields. However, the need for a consideration of these structures increases with each new technology that makes the combination of text and image on-screen a commonplace part of the contemporary world. Title sequences were the focus of the present study because they are the most immediately recognized and generally ...
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