Reality Selling Video Case Problem–Dave Levitt/Salesforce.com

A photo shows a man walking with a red file in hand.

Dave Levitt, featured at the beginning of this chapter, is a regional sales manager for Salesforce.com. The CRM solution provider is exclusively a cloud-computing vendor offering hosted applications. This model sets the company apart from competitors such as SAP, Oracle, or Microsoft, who are predominantly on-premise providers. Cloud-computing systems have a high degree of flexibility as they can be customized for each individual account and implemented within a very short time frame. ...

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