Reality Selling Video Case Problem—Ryan Guillory/Independent Consultant (TWFG)
This chapter started with an introduction to Ryan Guillory, owner/agent of an independent insurance agency and branch owner of The Woodlands Financial Group (TWFG). While representing about 75 different personal and commercial lines insurance carriers, Guillory focuses specifically on home, auto, life, and commercial insurance. As he keeps a tab on market information on captive agents and companies that sell directly to the customer, Guillory’s philosophy is to get his customers the very best coverage available at the best rate available.
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