APPENDIX BHandling Customer Complaints Effectively
Salespeople rarely receive a call from customers thanking them for their help in making their purchase. More often than not, the call we receive after the sale closes is from the customer who has an issue. The reason you receive this call and not Customer Service is that customers align themselves with their salesperson. Because you have developed a trusting relationship with your customers, they often will come to you with their problems, bypassing other company employees who may be officially designated to help them. Now that there’s an issue, the customer wants you to fix it. And make it right.
When you receive a customer complaint, it’s important that you respect the relationship because ...
Get Selling to Anyone Over the Phone, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
