To help establish a sense of this chapter, it is going to be useful to understand that the age-old technologies no longer work. There are too many organizations today that have higher selling professionals to make cold calls. Many of these organizations provide new selling professionals very large lists of names and telephone numbers, and tell them that they must make 150 calls before the end of the day. These tactics do not work! Today’s consumer is much smarter, and they lack the time and patience. Therefore, selling professionals should be better at getting in front of the prospective client so that they can meet their sales goals and earn commission. By deeply understanding consumer buying patterns and by ...
Get Selling: The New Norm now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
